May 19, 2017
Today WBR Digital and Luzern released the findings from their latest study, “Are brands too dependent on Amazon for their eCommerce strategy? How branded manufacturers can win big by diversifying their online sales channels.”
The resulting report explores the complex relationship between branded manufacturers and Amazon, and investigates how it will evolve in the coming years.
The research predicts that Amazon’s significance will dwindle as branded manufacturers look to increase their revenue online. 40% of responding manufacturers believe that their relationship with Amazon is “significant but already reaching maximum potential.”
In fact, the research discovered that direct-to-consumer eCommerce stores are the primary strategic focus…